Gambling Advertising Standards

Gambling advertising standards are the rules that govern how betting and casino products may be promoted. They exist in every regulated market, usually as a mix of licence conditions, advertising codes and general consumer law, and the detail differs sharply by country. Recurring themes are consistent, though: adverts must not target or strongly appeal to children, must not present gambling as a solution to money problems or a path to social success, must not misrepresent the chance of winning, and must state bonus conditions clearly rather than burying them. Many markets also restrict where and when ads can appear and require a safer-gambling message. Affiliates and influencers are generally covered too, because the operator remains responsible for marketing carried out on its behalf.